I saw this question posed recently on a discussion forum and it really gave me a chance to reflect on what I do (the DJ/Entertainer life). When this question is turned inward I find it puts me in the unique position that I have to consider my weaknesses. ALL of them. There's no longer a "game face" or "salesman's suit" that I can hide behind because everything's on the table. In the DJ/Entertainer game, there's war between the "Real pros" and "Cheap DJs". Given the current economic climate, I can see how potential clients are tempted by "cheap" so it makes me ask myself "Am I really worth what I'm charging?" Let's see, I provide a sound system that's definitely in the "Cadillac" category (Bose), and I know how to use it (thanks Opry sound guys) in practically any situation. No junky gear, no last-minute patching things together at the gig (i.e. cheap guys). I'm a pro and my rig reflects that. Okay, I'll give myself a "thumbs up" on that point.
On lighting, I've spent a ton of money (just ask my wife) and bring a really nice truss system that's loaded down with all the latest lighting gizmos available with all LED fixtures that use the latest technology. Even when the cheap guys bring lights, there's usually a cobbled-looking mess of cables and they seem to pop circuit breakers a lot. At high-end events, such as weddings or conventions, power outages are a serious damper on the evening and it only takes one or two times before guests start heading for the door. Okay, I'll give myself another "thumbs up" for this one.
Regarding style or approach to handling an event, there are mostly two ways DJs approach it. The first is a "jump around, play what I want, constant mic chatter" approach and then there's the "minimal chatter, keep the music pumping" kind of approach. While chatter might work okay in nightclubs, it seems a majority of people view it as tacky at a high-end, elegant event. Okay, another "thumbs up" for me.
Then there's the issue of work ethic. I know a lot of guys take breaks and I never cease to be amazed at brides who can't understand why I don't sit down to dinner with them. While I admit, I dearly love visiting with clients and enjoying a fine meal, the way I see it is I'm there to work. I am support staff, who is there to insure things run smoothly. My job is to make sure everyone else is comfortable and entertained and I take this part very seriously, folks. Part of this work ethic also dictates that I don't isolate myself from the guests (some do). It's hugely important to discreetly mingle (can't over-do this part) and to ask for guests' music requests. First, the obvious reason, to find out what they want to hear, but secondly it helps them to genuinely feel connected and to become part of what's happening. My view, that's a big "must have" on the list. Okay, another "thumbs up" on this one. Hmm, didn't I already run out of thumbs? Let's continue.
Finally, in regards to "What does he offer that's unique?" I offer live music, "One Man Band" (OMB) style, along with large-screen video that works with in sync with the live action. The OMB thing is unique, to the point that some of my clients have to be educated to really get a picture of it. But let me just tell you that IT WORKS. Whenever I strap on that guitar and pull one off live (I usually throw a live one in every 5-6 songs, depending on the crowd) it never fails to get those "Wow, I've never seen that before. That's cool." comments. Add in the synced video that goes with the live pieces and it's a really cool, really unique little package that works better than probably anything I've ever done before. If the major-headline artists are using it on their tours, then why shouldn't I? Okay, a "two thumbs up" on that one.
Okay, so in consideration of everything (even with how self-serving this blog is anyways) I'd say "Yea, I'd hire me."
Have a great day today.