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Choosing Entertainment
by Rick Ryan

Below are a few choice tips to consider whenever you're tasked with selecting the entertainment for your event. It's well known that good entertainment can make up for a multitude of ills. Likewise, a bad choice can also take even the best plans and throw them in the dumpster. I hope you'll find these helpful.

First Impressions Count
Let your own instincts guide you in this. When you meet an entertainer that you’re considering to hire for your event, pay attention to the details. Were they timely in getting back to you? If over the telephone, were they polite and professional or were they tired, rude, or impatient? If you don’t feel a “connection” when you first meet your potential entertainment, you probably won’t connect at the actual event.

“They’re all the same”
In choosing an entertainer for your event, don’t fall into the belief that all entertainers are the same. They’re not. Each person is different and has their own strengths (and weaknesses). If you’re in the market for Rock music, don’t expect that a Country band will give you good results. Likewise, don’t expect a young entertainer that’s “done a few weddings” will have the same skills as the person who has been doing it 5, 10, 20 years (or more).

You Get What You Pay For
This old saying is true in a lot of areas and it’s the absolute gospel in the area of entertainment. Does this mean you need to always hire the most expensive? Well, no, that’s no guarantee either. Pure price shopping, just for the sake of saving a few bucks is a sure recipe for disaster at your event and should be avoided like the plague. A true professional knows that, long term, he/she MUST charge a fair price for their services or they won’t be able to stay in the game, long term. The cost of proper equipment, or lighting, or rehearsals isn’t cheap and you’ll almost never find a “cheap entertainer” that has any of the above.

Discuss, Discuss, Discuss Then Get Outta The Way
Good communication is absolutely necessary to get the kind of entertainment you really want. Don’t expect the entertainer to read your mind. Three weeks prior to the event, take the entertainer’s songlist and compile a list of songs that you prefer, as well as songs that you think your guests will enjoy. Tell them the kind of mood you’re after (“light, dinner music” or “we want to get down and dance”) in plenty of time to allow them to make provisions for what you want. Also, don’t try to line out every song. Pick out a dozen or so songs, then let the professional do their job. Never wait until the week before and request a song that the entertainer will have to learn. Remember, they have a busy schedule too and rehearsal on a new song takes time. Once you’ve clearly communicated your wishes (in writing), then make yourself back away and don’t attempt to micro-manage the entertainment. If you try to “lean on” the entertainer all during your event you’ll accomplish exactly two things; you’ll make them nervous (throwing them off their game) and you’ll ruin your own enjoyment of the evening. To an extent, go with the flow and let the evening unfold naturally. Remember also, that you’ve hired a professional. It’s quite possible that they’ll read the guests a bit better than you and will know the right adjustments to make in their playlist to keep the party rolling along.

Get It In Writing
One of the biggest pitfalls of any kind of vendor/client relationship is not having your arrangements in writing. You’ve taken the time to interview and select just the right entertainer, now GET IT IN WRITING. Make certain you have:

  • Venue location (complete address – including the state) 
  • Start time and ending time 
  • Number and duration of breaks 
  • Power, equipment, and lighting responsibility 
  • Payment arrangement including deposit, balance, and refund terms.

Waiting Till The Last Minute
Make certain you allow plenty of time to make arrangements for your entertainment. Three weeks is shaving things a bit too close (in most circumstances). Anywhere from four to twelve weeks in advance will allow enough time to secure your entertainment, get all contracts in order, and work out any details you may have in mind. Any less than that and you’re just asking for trouble.

 

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